There are approximately 3.5 billion searches queries on Google every day (that’s 40,000 every single second!) A search engine results page (SERP) is the page that displays the results of your search query. In order to enhance their users’ experiences, Google and other search engines page provide a wide range of useful features on SERPs.
Every SERP is unique, meaning two people who search for the same query will see a different SERP. If you are a business and interested in improving your online visibility and digital marketing ability, you should pay close attention to your SERP. In this blog post, we will highlight why it is important to improve your SERP and how you can do this.
What Does a SERP Look Like?
A SERP contains 4 main components:
- Sponsored results
- Organic listing
- Rich features
- Google knowledge panels
We’re going to focus on organic listings, often known as ‘plain blue links’. These result listings show the page title, its URL, and a meta description. The better your website’s SERP, the more likely it is that online users will see your page and click to visit it. Having a strong SERP not only helps to boost visibility but also enhances your credibility and trustworthiness.
How Can Businesses Improve Their SERP?
When it comes to determining organic listings on Google, there are more than 200 ranking signals that the search engine giant considers. Some of these factors include backlinks, on-page SEO signals, site loading speed, and brand presence. Let’s consider some of these.
Backlinks are created when websites link to other websites (they are also known as inbound links). The more quality content that you have on your site, the more that other websites will link to it. This is why blogs are so effective for businesses.
On-page SEO refers to optimizing website pages so that they rank higher and earn more traffic. This can be improved both in terms of the content and the HTML source code. Optimizing everything for the right keywords is important here.
Optimizing your site in order to improve site speed helps with SERP, user experience, SEO, and bounce rates. Navigating SERPs can be tricky, that is why it’s best to partner with a professional SEO company.
Check out this website to learn how to improve your business’s SERP.
Improve Your Search Engine Results Page
93% of American adults use the internet today, which represents an enormous opportunity for businesses to increase their market reach and gain new customers. SERPs play a big role in how your website is displayed in online searches and how visible it is.
By practicing SEO best practices, you can maximize your business’s online presence and stand out from your market competitors. Did you like this blog post on the importance of your business’s search engine results page? Be sure to check out our other informative articles on a wide range of interesting topics.