Facebook is the world’s largest social network and its popularity is showing no signs of slowing down. As a marketer, it’s an important social media channel for you to pay attention to. Are you taking full advantage of your Facebook Fan Page? Do you have one? If not, this should be an important step in your social marketing plan. Creating a Facebook Fan Page using the best Social Media Marketing Services is a great way to increase brand awareness and improve customer interaction. However, many people don’t know how to get the most out of their page.
1 Cover photo
Most pages have one at the top (or “banner” photo), but you can use several others in your tabs to add visual interest. Be sure to consider the rules for cover photos when designing them. Keep in mind that many people browse Facebook on mobile devices, so test your images on tablets and smartphones before finalizing them.
2 Profile picture
This image will appear as a thumbnail next to every post you make on your page. It should be square, 100 pixels by 100 pixels minimum and recognizable even when it’s small. It might be a version of your logo, or an image that represents your business, such as a product shot or well-known landmark if you’re a local company.
3 Target Your Fans
Make sure that you are targeting the right people for your business. You don’t want to waste your time trying to reach people who aren’t interested in your products or services. Use Facebook Ads to target fans by age, gender, location and interests.
4 Get Fans Involved
Succeeding on social media is all about getting people involved. The more you engage with your fans and followers, the more likely they are to buy from you and recommend you to others. And there are lots of ways to get them involved:
- Ask questions on your page and respond when they answer back.
- Create fan-only contests and promotions.
- Offer special deals just for fans (and make sure they “Like” you before they can claim it).
5 Get Found
Hashtags are searchable, which means when users type in specific words or phrases related to your business or industry, they will find your content. You can also use hashtags to monitor conversations about your brand or product by searching for specific hashtags connected with them online. According to The Huffington Post, adding hashtags to your posts can boost engagement by 55 percent or more.
6 Use Images
Images get more attention online than plain text alone. Whether it’s a photo of one of your products or a graphic image with text on it related to your business or industry, images grab people’s attention and encourage them to click on them for more information.
The more fans you have, the wider your reach on Facebook will be. You can accomplish this by inviting your contacts to become fans of your page, optimizing your page for search engines and posting interesting content.
7 Publish engaging posts
Post quality content that is relevant to your brand and prompts a response from viewers. Experiment with different types of content, such as photos, videos, links and questions, to find out which type generates the most engagement from viewers.
8 Establish a unique voice for your fan page
Using a unique tone for your fan page helps distinguish it from other pages that are similar to yours. For example, if you run a beauty salon, use a friendly yet professional tone for your fan page to make it stand out from the pages of other beauty salons.
9 Post frequently but not too often
Share new content on your fan page at least once per day if you can without overwhelming viewers with too many posts per day or spamming them with duplicate content.
10 Claim a vanity URL
A vanity URL, or username, helps users find your Facebook page quickly and easily. People are more likely to find you if your URL is a branded term that represents your business name.
11 Keep your profile picture consistent across social media platforms
Your profile picture is the central image for your page, appearing in search results and alongside any of your content that shows up in a user’s News Feed. Choose an image that is recognizable and consistent with your branding.
12 Fill out all “about” sections
This includes the description of what your company does, company overview, mission, products and website address. The more complete this section is and the more keywords you can incorporate into it, the easier it will be for people to find you when they search on Facebook.
13 Use photos creatively
Photos are very important in Facebook pages because they can express so much about your brand. In addition to the profile photo, businesses should utilize tabs like the “Photos” tab to share pictures of products, customers using those products or employees doing their jobs well. Photos are also a great way to engage fans by starting conversations through captions or asking them for feedback on new product concepts.