SEO Best Practices for Title Tags, Meta Descriptions, & On-Page

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Search engine crawlers follow simple processes when accessing and indexing website information. On-page SEO factors, such as optimized metadata or following search engine guidelines provides an immediate lift in ranking for specific queries which can significantly improve your site’s web traffic over time through increased visibility on the SERPs (Search Engine Results Pages). Optimizing this type of content is vital if you want to rank higher with Google– giving yourself more opportunities for future growth!

SEO Best Practices for Title Tags, Meta Descriptions, & On-PageIf you want to rank higher on Google searches, it is important that your webpage’s title tag contains keywords. The first thing crawlers see when they visit a web page are these tags and so their function goes an extremely long way in determining what content will be associated with specific pages or websites within the search engine results page (SERP). With the help of SEO Agency Delhi, you will be able to reach the coveted first page rankings.

What is the Title Tag?

A title tag is like the summary of your website. It’s a quick way for search engines and potential visitors to know what you’re all about without having any information on-site, so it has two purposes: being seen by those who might be searching (search engine) as well giving an idea about how valuable or relevant one’s content might potentially seem based off this tiny bit written in code!

Title tags act like titles for your website and should be short. They show up in search engine results, which makes them extremely important to have if you want people to access or find out more information about what it is that sets one site apart from another online. The importance of good SEO cannot be understated; without an optimized title tag (or any other aspect) you will most likely not only fail but also get lost in the competition- so make sure yours stands out! It is important to use the right character limits for your site’s title tags. Title tag lengths should be between 40-60 characters, including spaces and bold/ italics are required but cannot exceed 10 words each.

What is a Meta Description?

Meta Descriptions are a powerful way to inform users about your website’s content, but they’re even better when used in conjunction with meta title tags. The description will show up under the search engine results for any keywords related directly or indirectly to what you have posted on-site!

You can achieve this by making sure your meta description is 155 characters or fewer. This includes spaces! You do not need to include the keyword in order for Google search algorithms identify what you’re trying to say, but if it makes sense then use a phrase like “chocolate brown” once so that people know exactly who made their product without having read other parts of title tags and URLs which might contain information about brands anyway.

You can also include a call to action when applicable. Some of them are:

  1. Call now
  2. Free download
  3. Schedule a call
  4. Free audit
  5. Learn more
  6. Read more

What are Headers?

The header is found at the topmost portion of any blog. It’s what attracts visitors to your website and makes them want more from you, so it should be designed with care!


The heading tag, or h1, is an important part of the page design. It should be seen as a summary of what’s going on in your content and summarize its overall theme, so users can get right down into business without wasting time reading through walls of text! The largest font size goes here since this section will appear first thing when they open up one single webpage – giving them all the necessary information at hand before diving deeper.


The h2 is a great way to break up smaller content subsections and make it easier for readers who may be scrolling through the page. It can act as an additional heading that sits on top of your main headline, providing some extra information about what they’re looking at in case you have more than one section or article within one blog post.

Some of the most popular keywords on a page can be found in an <h2> tag, which should contain similar high volume terms that are relevant to theme and content. A common practice is asking questions Google users typically ask when conducting research for information about your product or service.

On-page SEO Practices

Your web copy is an important part of your overall SEO strategy, but it’s not just for Google. Optimizing the body text on your site will make any user happy because they can read all about what you have to offer in their preferred format – whether that’s images or video! Your blog post should be compelling and topical to ensure success. Remember that just because your content is long, it doesn’t necessarily mean you’re going for quality – make sure the information in each sentence hits on what users need or want!

What are some on-page optimization attributes?

  1. In order for your page to be successful and interesting, it needs a clear theme. This should indicate what type of information you want readers to focus on most within the content itself, as well provide insight into their specific topic area, so they can understand better than anyone else just how relevant or inappropriate that particular piece may actually sound when put together properly with other similar topics at hand!
  2. Include your keywords in the page copy to make it easier for search engines like Google and Bing to find you.
  3. You can use keyword variations around 2-3 times throughout the body content. For example, if you’re talking about running shoes and how they help with comfort or durability, then go ahead and mention this in your post! You might want to search Google for other keywords related to these topics as well, so that people who are looking up information on LSI words will find what they need.
  4. Avoid keyword stuffing to improve the quality of your webpage.
  5. Linking to a page you are trying to rank is just as important, if not more so, than the actual content on that particular webpage. Use exact match anchor text for your internal linking strategy and use target keywords in order to make sure everything points back towards what it should!
  6. It is essential to add an image alt text when uploading pictures for the first time. A great way of ensuring that your images have correct information associated with them, which may help save time on incorrect citations in future searches!

What are Meta Keywords?

This is a great way to avoid being penalized by Google for using outdated SEO tactics. In 2009, the company announced that they were eliminating this field from their ranking system – meaning you can stop worrying! Google’s algorithm used to take into account the meta keyword field, but over time people began stuffing keywords onto pages that had nothing at all do with their content. This caused irrelevant results for searchers, which provides an unenjoyable user experience on Google Search Engine.

Final Take

The effort you put into your SEO strategies will show the quality of content you make and Google may reward all your hard work by giving page one rankings, which means more organic traffic. The real estate on that first spot is highly desired, so spending some time creating great material should yield excellent results in terms of visits!

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Nazim Khan (Author) 📞 +91 9536250020
[MBA in Finance]

Nazim Khan is an expert in Microsoft Excel. He teaches people how to use it better. He has been doing this for more than ten years. He is running this website ( and a YouTube channel called "Business Excel" since 2016. He shares useful tips from his own experiences to help others improve their Excel skills and careers.

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