If you are here, you probably have a woocommerce store that you wish to optimize to gain better results.
Optimizing your store is all about keeping it top-notch and very welcoming for potential customers. There are several ways to achieve this. Below we present you nine of those that are tested by experts and promise better results. Let’s waste no time on improving your sales!
1. The First Thing That Count is – The Loading Speed
According to several current studies on eCommerce web performance, “40% of buyers would leave the page if it took more than 3 seconds to load”. The percentage may vary depending on the case, but with these data, you can get an approximate idea of the sales you may lose if your store’s loading speed is not good. Not to mention, it is a factor of more weight in the search results of the main search engines like Google and Bing.
There are various aspects that influence the loading speed of a WooCommerce store, from the size and number of images to the number of plugins, etc. Clearly, it is a very extensive topic, but here’s what you can do for starters:
- Remove all those plugins that are of minimal to no use.
- Compress the size of images and banners.
- Delete the cache from the database.
- Use top-notch hosting services.
- Imply best CDN – content delivery network.
- Enhance the WP memory limit.
Remember, optimizing loading speed is also one of the best woocommerce SEO practices. So, do the needful right away.
2. After Loading Speed, Navigation Enters The Picture
Optimizing navigation is the only way to ensure that any user can find the product that interests them, easily and quickly, without going around all the pages. The main goal is to organize and categorize all the products and sections of your WooCommerce store correctly. Here, the main menu, the secondary menu, and the sidebar links play a very important role.
For example: if you are using many categories – to classify your products, try to group them within more general parent categories. We recommend a maximum of 6. You can then use pull-down menus ( dropdown ) to show a much more clean and tidy categories list.
Think a lot about the ranking of your products and pages and how to display them in the menu. The aim is to get a person who visits your store for the first time, to know at first glance how your catalog is arranged and where they have to click to find what they are looking for. One piece of advice that we usually give is to look at how the leading online stores in your sector do. Every woocommerce SEO company enforces their clients to work on their store’s navigation on priority. So, it is of utmost importance.
3. Use a Well Structured Catalog
If your list of product references barely exceeds ten, you don’t have to get too complicated. That is, the catalog will be simple. But when you are working with hundreds of different products, it is crucial to define a logical category structure. As said above, define very well the main categories that you are going to use and their child categories – in case you need them.
Do not be afraid to create several levels of categories if this allows you to organize your catalog much better. Most experts recommend not to exceed the three levels of category hierarchy:
Parent Categories > Child Categories > Grandchild Categories
Example: Clothes> Men Clothes > Formal Men Clothes.
4. Allow The Purchase As A Guest
Always keep in mind that your main objective is to sell. Not getting registered users. WooCommerce has an option to enable the purchase as a guest without the need for prior registration. The simpler and faster the purchase process, the better.
According to different studies: “If a person has a choice between several stores to buy a product at the same price, they are more likely to choose to buy it from one that does not require them to register.” Many are about one-time purchases for a special occasion, and users have no intention of coming back. Therefore, there is no point in forcing them to go through a registration process. In fact, if it is the case, they will end up abandoning the purchase.
However, if you wish to have the email address, you can ask for it with the shipping address. Or, if you wish to register your clients, give them something additional benefit. Like “5% off for registered users.”
5. Work On Your Landing Page Very Very Well
Landing pages are the most important on your website. It’s where the newcomer will know you, and you will have very little time to explain what you do and how you differ from others. If the landing pages are not good, they do not attract, and they do not convince, it does not matter how well you do in the other areas. What to do?
- User conversion tools like Crazy Egg to make small changes and improve the results.
- Take assistance from woocommerce SEO services
- Keep everything crystal clear – from content to menus.
- Work hard on titles, main headings, and CTAs (Call to action).
6. Choose Your Keywords Well
In an online business, keywords are very important since they are used in texts, pages, images, and product descriptions. Study which ones are in your niche and the level of their competition. For this, you can use the keyword planner from Google Analytics or Google Trends.
Expert says – think in synonyms since if you try to position yourself with the most common keywords in your niche, you will compete with other online stores already positioned. However, it does not mean that you do not use common keywords. But if you also use synonyms that have less competition, Google will start considering them relevant for your website.
For example: If you are an optician, you could use both: ” eye lenses” and “contact lenses.”
7. Choosing Is Not Enough, Make Good Use Of Keywords
There are various things to keep in mind when you use keywords:
Good Keyword Density:
If you have your online store in WordPress with Woocommerce, you have the advantage of using a plugin like “SEO Yoast” to optimize the SEO of your store. Otherwise, you only have to do it manually. The keyword is the word or words for which you want to position your store in search engines. They must appear multiple times in texts to be relevant for indexing. Here comes the keyword density. It is the number of times the keyword is used on a webpage.
Most woocommerce SEO experts emphasize not to exceed 3%. However, it may vary as per the case.
The Size Of Titles Or Bolds On Your Blog, Static And Landing Pages:
There are different sizes for blog post titles and subtitles (H1, H2, H3). This also applies to your static pages and your landing pages. Using an appropriate type size makes the difference between a headline that attracts and arouses interest and the horrible posters of your neighborhood supermarket. The same thing happens with the bold ones. You should use them to highlight words that you consider crucial, like “10% OFF”, or to emphasize the value of some points- as we did in this post.
Make them SEO-friendly, avoid non-relevant words (articles, prepositions, etc.), include the keyword in it just one time. As an example, you can look at how the URLs of your competitors. (that are ranking) are optimized and apply it to your business.
8. Check That You Are Not Penalized
Beware of duplicate content. Online stores often have this problem, which is one of the most important reasons to be penalized by Google. Keep in mind that no text is copied from another website, not even from the manufacturer, and do not repeat the same words in several similar products. You can use tools like Copyscape to check it out.
The other problem is getting links in an unnatural or bought way. Flee from this tactic and do not register your website in thousands of directories. Also, keep an eye out for a bit of aggressive link-building techniques. It is preferable that you link pages in your sector. The more relevant, the better, well spread over time, and without the same anchor text always. If not, Google will come with the Penguin algorithm to hit you in the head.
9. Finally – Keep the Customer Informed
The customer must know at all times which page of your store they are on and how they can go back if they decide to change their mind. To provide this information easily and quickly, we recommend using ” breadcrumbs ” just below the main menu. A breadcrumb is nothing more than a line of text that indicates the path that the user has followed to reach that page. Each level of the breadcrumbs links to the corresponding page.
Most premium WooCommerce templates have breadcrumbs. And in case they don’t, the ” WordPress SEO by Yoast ” plugin includes an option to show breadcrumbs in your online store. Stay tuned for more posts like this!