The very first thought that comes to mind while we looking at social media is Facebook or Instagram. Messenger apps, on the other hand, have recently grown in popularity among all types of users. As a result, a growing number of businesses have begun to use the Messenger app to sell their goods and services.
WhatsApp with over 1.5 billion active monthly users, is one of the fastest-growing chat platforms. As a business owner, you may not want to ignore such market penetration. However, the most important topic is how to properly use WhatsApp for business promotion and get benefits from the WhatsApp business clone.
What Exactly is WhatsApp?
WhatsApp is a free smartphone program that lets you interact with other WhatsApp users for free. It connects to the internet to share text, photos, and videos. You may also use it to make audio samples and video calls. WhatsApp’s major advantage is that it works with a wide range of phones, making it immensely popular in areas where SMS rates are quite high.
WhatsApp is available on all leading platforms be it Android or iPhone. You can also access WhatsApp from your desktop, Mac Book, or Windows computer by using the browser version of the app. However, you must first install it on your phone because WhatsApp’s unique identification is a phone number.
You must enter your country and phone number after installing the app. With a simple click, you may import information from your Facebook page, or you can upload photos and manually enter your profile name. You can modify your profile picture and description at any time.
Use of WhatsApp for Promoting Small Business
The majority of users of messaging apps like WhatsApp want to connect with retailers. According to a Nielsen Facebook messaging survey, 53% of users prefer to buy a product from a merchant with whom they can communicate directly.
WhatsApp is also a very cost-effective medium for maintaining long-term consumer ties. Most importantly, WhatsApp has a high rate of interaction. More than 90% of individuals read WhatsApp messages within 3 seconds of receiving them, with 98 percent of messages being opened and read.
WhatsApp Marketing Strategies
WhatsApp has its own set of distinct features that set it apart from other messaging systems. WhatsApp, unlike other social media platforms, does not sell ad space. As a result, business owners need to think outside the box when it comes to using WhatsApp to promote their brand. In addition to your usual messaging app marketing approach, they need a separate WhatsApp marketing strategy to be successful on this platform.
Because a WhatsApp user can only send messages to 256 individuals, WhatsApp marketing is not a good solution for large-scale marketing. So, the business owners who are seeking a small group of potential clients with whom you’d like to speak personally, WhatsApp is an excellent choice.
How WhatsApp Helps to Grow a Business?
Here are seven ways small businesses may use WhatsApp to market products and services while also enhancing customer engagement.
1. Real-time customer service
Providing customer care in real-time is a luxury that little enterprises cannot afford, but WhatsApp lets you and your small group answer your customers’ problems quickly. Since the app supports rich media, you may provide personalized customer service using text, voice, or video. You can get benefit from the WhatsApp business clone using this feature.
2. Service to Customers
Small companies offer a wide range of services and you may engage with their customers with video presentations whether they are electrical engineers, carpenters, or computer repair workers. These can be simple ways to perform chores alone without the help of a professional or anyone else.
Customer support can also offer live video assistance or training for troubleshooting or providing information. Clients may trust their company as a trustworthy resource, and when they need more, they will be in an excellent position to be the first person to call.
Messages on WhatsApp are opened 70% of the time. Instead of calling clients for feedback, businesses can ask your group questions that will generate responses that are relevant to their business. This is the pinnacle of marketing research, and it’s available at no cost.
By generating imaginative and fascinating surveys, businesses can communicate with their clients in a non-intrusive manner. Their opinions are valuable, and they may be rewarded with special offers and coupons to stimulate future interactions and brand loyalty.
Businesses can use one-on-one conversations to tailor their engagement with clients as their WhatsApp group expands. This is especially beneficial for small businesses since it allows them to make direct contact with customers. It also allows them to message the business owners if they need a specific product, have a question, or need assistance.
WhatsApp can be used on a smartphone, tablet, or computer, so if the small businesses want to be available at all times, they may use it to interact with your customers.
5. Groups: Creation and Targeting
Most small businesses likely specialize in a single product or service, and they can broaden their customer base by creating or targeting WhatsApp groups with similar interests.
If they generate video content as well as provide customer support, participants shared it beyond the group with their contacts. As a result, more users may consume the material, join the group, and eventually become clients.
6. Flash Sales
Small businesses can create specific promo offers for their clients to submit and earn on their shop with the Status function. Status may inform everyone in the group about promotions by using the fast photo and localization option. To stimulate attention and traffic, this may be a two-hour flash sale or a one-day event.
7. Exclusive Access
The businesses can grant exclusive access to events they’re organizing and broadcast a live feed because Status enables instant interaction. If they have a distinguished guest chef at their restaurant, a musician in their music store, or a well-known architect at their company, they may let their audience know.
To attract people to their store or online, they might organize weekly, monthly, or even daily giveaways. As WhatsApp and Status are both free, the promoted goods or services that they give out is the only expense of such promotion. As a result, any marketing venture’s overhead is greatly lowered.
WhatsApp is steadily improving as a messenger program, and it’s on track to catch up to Facebook Messenger in terms of features. Various WhatsApp business clones allow you to set up many WhatsApp accounts for business promotion. Furthermore, the WhatsApp business platform is completely free, So it is cost-effective as well. Get benefit from WhatsApp business clone by getting it developed from a renowned developer.